RTD COCKTAILS
Brand Philosophy
The company takes "Pioneer A New Trend Of Relaxed And Healthy Drinking" as its mission, and is committed to "Grow Into A World-class Alcoholic Beverage Industry Group", bringing consumers a relaxed, free, happy, healthy and fashionable user experience.
Brand Honors
Shanghai Ruiao Liquor Co.,Ltd owned the "RIO" brand which is a famous trademark of Shanghai. It has won serveral honors, including a leading local brand of Shanghai economy, famous and high-quality food in the Yangtze River Delta, a famous brand product of Shanghai, and a famous and high-quality food of Shanghai. It has gained the "Quality Gold Award" in the Shanghai Golden Goblet Alcoholic Drinks, "Shanghai Light Industry Excellent Brand (Product)", "Vibrant Brand Loved by College Students" and other honors. It's a leading brand in the ready-to-drink cocktail industry.
Brand Advantage
Category Pioneer and Leader
The "RIO" brand focuses on the ready-to-drink cocktail market, with its business covering 1,600 cities nationwide and major countries and regions worldwide. Through channel innovation, product innovation, digital marketing, and comprehensive business development, the company builds comprehensive competitive advantages, driving the development of China's ready-to-drink cocktail industry.
Diversified Matrix Covering All Consumption Scenarios
The "RIO" ready-to-drink cocktail product line includes multiple series such as RIO LIGHT, RIO FRESH，RIO STRONG,，RIO CLASSIC, limited/co-branded/customized editions, etc., with diversified flavors and a complete product matrix. Available in glass bottles and cans of different capacities (275mL, 330mL, 500mL, etc.), it meets the needs of different consumers in various consumption occassions.
Large-Scale Full Industrial Chain Layout
"RIO" has established four major production bases in Shanghai, Tianjin, Chengdu, and Foshan, releasing huge production capacity and radiating core consumer markets nationwide. This ensures rapid response to market demand, covering channels in East, North, Southwest, and South China regions. It has also obtained international certifications such as ISO9002, ISO22000, and HACCP to ensure production standardization and quality stability.
R&D Innovation and Quality Assurance
Guided by consumer needs, the "RIO" brand continues to break through category boundaries through process refinement and scenario-based innovation, meeting the advanced demands of young groups for taste, health, and experience. Relying on the group's spirits base and raw material supply chain, it achieves independent control of the entire chain from base liquor, juice to flavor, ensuring high-quality and efficient supply of raw materials. Every bottle of RIO product is carefully cared for in all supply chain links to ensure consistent quality.
RIO LIGHT: A Drink for Myself
Alcohol Content: 3% Vol
Core Drinking Occasion: Relaxing Moments at Home
RIO FRESH: Enjoy Good Drink
Alcohol Content: 5% Vol
Core Drinking Occasion: Casual Home Gathering with Friends
RIO STRONG: RIO STRONG 8%, One Can Take You There
Alcohol Content: 8% Vol
Core Drinking Occasion: BBQ Party at Home with Friends
RIO CLASSIC: Be Real, Be RIO
Alcohol Content: 4.2~4.5% Vol
Core Drinking Occasion: Home Party with Friends